Facebook ads tend to lean on demographics. You can create different ads for different age groups and genders etc. In this post, I will talk about how some Facebook ads specifically target gender.
There are two things you need to provide when you sign up for Facebook; your age and your gender. By providing this you´ve already done the ´dirty work´ for the advertisers. Now, all they have to do is simply to focus their ad towards, in this case, a 26-year-old female.
16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. Facebook marketing has transformed how business is conducted, and its use by local businesses to extend their markets continues to explode.
I started noticing how the ads in my Facebook newsfeed were different to the ones in my partners. I get spammed with sponsored ads focused on clothing, health and lifestyle products. Typical “Girly stuff” that I´m not overly interested in, and from pages, I don´t like. Therefore, I´ve come to the conclusion that these ads are targeting the female gender (and perhaps my age group as well). The suggested and sponsored ads are not a product of cookies but are gender specified, which is a pretty easy process if you want to promote your own brand on Facebook. But does it really work? Personally, I never click on the ads. Simply because they don´t interest me a bit.
My partner, on the other hand, gets all the ´cool´ ads, AKA the typical ´manly´stuff. Which focus more on speed, travel, and adventures:
-. (2017). Choose the people who you want to reach. Available: https://www.facebook.com/business/products/ads/ad-targeting. Last accessed 31st March 2017.
-. (2017). The Top 20 Valuable Facebook Statistics – Updated April 2017. Available: https://zephoria.com/top-15-valuable-facebook-statistics/. Last accessed 1st April.